Where do great business ideas come from? We all have compelling business concepts that we’ve been thinking about for years. In this course we will explore how to use observational tools and other techniques for idea generation and we will talk about how to evaluate the good ideas from the bad. The goal is to settle on a business idea that you are not only passionate about but also has real market application.

At the end of this course learners will be able to:

-build a resource inventory from which they can assess and create market opportunities;

-pursue market opportunities consistent with personal passions and capabilities; and

-triage potential ideas in terms of which have the greatest potential for commercial and personal success.

About the Author

Michigan State University

Michigan State University has been advancing the common good with uncommon will for more than 150 years.

One of the top research universities in the world, MSU pushes the boundaries of discovery and forges enduring partnerships to solve the most pressing global challenges while providing life-changing opportunities to a diverse and inclusive academic community through more than 200 programs of study in 17 degree-granting colleges.